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Notebook.

Essays, talks, interviews, and field notes from the studio. New things every few weeks. No newsletter spam, no SEO bait.

Featured · Essay04 MIN

Why good briefs are short

If a brief takes a deck to explain, it isn't a brief anymore — it's an excuse. Here's how we keep ours under a page.

Ibrahim Othman

Mar 28, 2026

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Brand building in a post-attention economy

Notes from a talk on what brand work should look like when nobody is paying attention.

Studio · Mar 14, 2026

Case06 MIN

Behind the scenes: Oryx Travel

How a 4-day shoot in the Empty Quarter turned into a 90-second brand film — and the conversations that almost killed it.

Layla Saeed · Feb 22, 2026

Essay03 MIN

The strategy deck is not the strategy

If your strategy lives in slides, you don't have a strategy. You have homework.

Ibrahim Othman · Feb 09, 2026

Interview09 MIN

Designers we admire: the Dubai wave

Five conversations with the people quietly defining how this region looks and reads.

Studio · Jan 24, 2026

Field notes05 MIN

What we learned shooting in the Empty Quarter

Logistics, sand storms, and the camera that survived 51°C heat. A short list of things we'll do differently next time.

Tariq Alami · Jan 11, 2026

Essay07 MIN

Working with Arabic and Latin in one identity

Most bilingual brands pick a side. The hard work is making both feel like the original.

Ibrahim Othman · Dec 18, 2025

Field notes02 MIN

A creative director's notebook, December edition

Loose thoughts, references, and a few links worth opening twice.

Studio · Dec 02, 2025

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